I have the privilege to work in an industry that is constantly changing and developing. With this, I have found two relevant articles that involve the same industry in which I work in. The first article is from Bloomberg.com, where it talks about the seven ways that hotels will change in 2018. The article, written by Nikki Ekstein, goes into detail by how hotels will have operational, economic, and environmental effects (Ekstein, 2017). It stars off by sharing how fees are projected to go up by $25. At my internship, the night prices seem to remain the same, although service charge fees increase by $3 a couple of years ago. Furthermore, it talks about how some services are also projected to decrease in order to save money and resources (Ekstein, 2017). At Pebble Beach, the turndown service is required every day, although can be stopped if a guest does not want it, which is rare.

Figure 3: Room in a luxurious hotel (Ekstein, 2017)

        I do not see that changing at Pebble Beach because we need to treat our guests at our best service. More changes that were shared include the technological advancements. This would include better devices in the room, as well as renovations in the rooms (Ekstein, 2017). Here at Pebble Beach, both of our hotels, The Lodge and The Inn at Spanish Bay are undergoing renovations. I can relate to that article reference by experiencing that first hand. The room renovations are a huge investment for the company with the hope that they will be attractive and rewarding for our guest in future years. The actions tie in with operational course concepts in that in order to be successful, the business must exceed customer expectations – and that is what Pebble Beach is trying to do.

 

The second article, written by Entrepreneur.com reporter Sagar Chitre, talks about the three main trends that will drive the hospitality industry. Those drives are the millennial profile, parallel industry, and awareness (Chitre, 2018).

 

Figure 4: Hotel Room (Hospitality.net)

          The rise of millennials in society will become the new users of future hospitality service for years to come. Companies need to learn the demands of millennials in order to better serve them. Companies also need to pay attention to the technology advancements and how that is shaping competitors around the globe. That is very important for hospitality here in the Monterey Peninsula due to the large volume of tourism and high number of competitions. Serving the best for our guests is one of the best ways that it can help us retrain our clientele and then work to increase that target share. From transportations changes, to food and beverage preferences, hotels will need to be flexible in its operations and partnerships. Being aware of the societal changes is also very important for hotels, especially with when it comes to “going green” (Chitre, 2018). Millennials pay attention to these movements, and supporting them will attract a larger target share.

Concepts that we learned about in class relate to how it is important to study target market and competition in related fields. As an intern, I try to learn from every guest and understand their likes and dislikes. With this, it is important to be confident and interact with the guests and make them feel content about being at Pebble Beach. Our customer service is our priority, and working with innovation and dedication will help Pebble Beach continue its successful history for future generations.

 

Works Cited

Ekstein, N. (2017, December 8). Seven Ways Hotels Will Change in 2018. Retrieved from  https://www.bloomberg.com/news/articles/2017-12-08/seven-ways-hotels-will-change-in-2018

Chitre, S. (2018, October 15). Exploring Three Major Trends Driving The Hospitality Industry. Retrieved October 20, 2018, from https://www.entrepreneur.com/article/321723